Become part of a brand that's shaping the future of boutique Pilates.
The secret of success is found in our daily routine. At The Daily Pilates, we've built a brand rooted in intentional movement, exceptional experiences, and a commitment to helping people thrive.
Join us in creating a wellness destination backed by years of real-world experience, proven systems, ongoing education, and a team that's invested in your long-term success.
Stand taller. Move smarter. Build something meaningful with The Daily Pilates Franchise.
Why Entrepreneurs Choose The Daily Pilates
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Elevated Brand Experience
Thoughtful design.
Intentional client care.
Fresh, clean, and calming neutrals are what you'll find at The Daily Pilates studios. With a unique blend of soothing colors and carefully crafted lighting and textures throughout, each space is designed to provide a beautiful escape where every detail supports the client experience.
Each element of the experience is intentionally designed to help clients feel welcomed, supported, and at ease. Combined with a team trained to deliver thoughtful, consistent care at every touchpoint, the result is an environment that feels restorative, elevated, and unforgettable long after class ends.
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Science-Backed, Contemporary Pilates Training
Our specialized education program blends the foundations of classical Pilates with our signature contemporary approach, creating a method that is both timeless and progressive.
Built on four core pillars and grounded in kinesiology and somatic movement principles, our programming helps instructors and clients understand the intention behind every exercise for a more effective, confident, and connected practice.
We believe learning shouldn’t end after certification. Through ongoing continuing education modules, workshops, and specialty training, instructors are continually supported as they refine their skills, grow their confidence, and stay at the forefront of the Pilates industry.
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Expert Guidance, Experienced Support
Launching your studio is only the beginning. With two decades of industry experience to help guide you, The Daily Pilates studio owners receive expert assistance with location scouting, interior & brand design, ongoing industry education, teacher training programs, operations training, marketing strategies and more.
As our network grows, we continue to strengthen the entire system by refining our marketing, instructor education, studio design, technology, operations, and business strategies. Owners receive the benefit from what we're learning across the brand.
You're never operating alone and you're never working from outdated playbooks.
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What You're Really Investing In
You're not just investing in...
❌ A logo
❌ An operations manual
❌ Marketing templates
❌ Studio plans
You're investing in...
✔ Years of tested decisions
✔ A brand people already trust
✔ Valuable insight across the TDP franchise network
✔ Ongoing strategic guidance for high profitable returns
✔ Continuous education and coaching
✔ Industry expertise
✔ A collaborative community of owners and experts
“I created The Daily Pilates to offer a grounded, intelligent, beautiful space for daily movement—and our franchise program lets you bring that experience to your community.”
Lily Collins-Sak, Founder
Curious About Ownership?
Here's What the Journey Could Look Like
Submit Application
Fill out our brief form to tell us a little more about you and your goals.
Connect
If a good fit, we’ll connect to learn more about your background, answer key questions, and provide a more in-depth business model review.
FDD Review
Carefully review all 23 items in the document to learn more about The Daily Pilates Franchise.
Founder's Call
After reviewing the FDD, you'll meet the founder for a final Q&A to ensure alignment, and if it’s a mutual fit, you'll sign the agreement and begin onboarding.
Studio Buildout
Work with our team to bring The Daily Pilates studio design to life.
Grand Opening Support
Launch your studio with a full suite of operational and marketing support.
Studio Owner Spotlights
Apply to Own a Studio
We’re thrilled you’re interested in franchising with The Daily. We just need a little information from you to get things started.
Key Investment Information
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The initial start up cost varies by size and location and is approximately $450,714 to $850,520. (includes the franchise fee)
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The Daily Pilates® Franchise fee is $50,000
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7% Royalty + 2% Brand Marketing Fund
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Individuals and their investors should have liquid assets greater than $100,000
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$400,000+
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Typically 6-12 months after signing the franchise agreement
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Yes!
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The Daily is seeking applicants who wish to open in a city the TDP brand would thrive in, passionate about wellness, and dedicated to learning and growing with the Franchise.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.